This two photos is not currently in use for the H&M M's Collection sign board advertising campaign.www.pilconcept.com The photos are from the Elle Magazine.
Monday, March 5, 2007
Madonna H&M's M collection
This two photos is not currently in use for the H&M M's Collection sign board advertising campaign.www.pilconcept.com The photos are from the Elle Magazine.
Saturday, March 3, 2007
Biggest Advertising Campaign in HK - H&M's Madonna M Collection
Recently, one of the biggest advertising campaign has been launched in Hong Kong. It is hitting the streets and some major MTR stations. It's MADONNA collection "M" for H&M. The Ad. shot is made by one of the famous photographer in the world, Steven Klein.Madonna latest Japan TV Commercial
Madonna latest TV Commercial made for Tokyo property development "Brillia Mare Ariake" is now broadcasting in Japan.
Friday, March 2, 2007
Beauty and Fashion Accessories Fair Hong Kong - 22 April 2007
One breath-taking Beauty and Fashion Accessories Fair in Hong Kong
Pil Concept is the organizer of the “Beauty and Fashion Accessories Fair”. The fair is to be held on Hong Kong International Trade & Exhibition Centre, Kowloon Bay on Sunday, 22 April 2007 from 11:00am to 8:00pm. This is the customer consumption fair and the goal is to provide an additional channel for small and medium size company to get more exposure in the market to expand their business quickly and get recognized by the mass public in a short period of time. This event is a golden chance to enhance their brand and company image; moreover, expanding customer network and boosting sales.
The fair is a roadmap to the latest beauty, styling trends and guides to express the identity. The targeted visitors are ladies aged between 20’s to 40’s to help them prepare and get ready for the summer. The fair slogan is “Release the true beauty with confidence and self-expression to feel good about who you are and who you want to be.”
The venue included 3 different zones, “Beauty Parlour”, “Consumer Buying Zone” and “Seminar Auditorium” Beauty Palour is mainly for the servicing business teaching the visitors on how to make themselves looks better. Consumer Buying Zone is a market style selling different kinds of beauty, skincare, fitness, healthcare, styling accessories products and etc… Seminars will be held from 2:00pm to 7:00pm. All Seminars are hosted by experienced Beauticians, Nutritionists, Fashion Styling Consultants who will provide talks on beauty, skin care, health & fitness, makeover, makeup, styling ideas, secrets and tips.
Get more details about “Beauty and Fashion Accessories Fair 2007 ” and Pil Concept can be found at www.pilconcept.com
Pil Concept is the organizer of the “Beauty and Fashion Accessories Fair”. The fair is to be held on Hong Kong International Trade & Exhibition Centre, Kowloon Bay on Sunday, 22 April 2007 from 11:00am to 8:00pm. This is the customer consumption fair and the goal is to provide an additional channel for small and medium size company to get more exposure in the market to expand their business quickly and get recognized by the mass public in a short period of time. This event is a golden chance to enhance their brand and company image; moreover, expanding customer network and boosting sales.
The fair is a roadmap to the latest beauty, styling trends and guides to express the identity. The targeted visitors are ladies aged between 20’s to 40’s to help them prepare and get ready for the summer. The fair slogan is “Release the true beauty with confidence and self-expression to feel good about who you are and who you want to be.”
The venue included 3 different zones, “Beauty Parlour”, “Consumer Buying Zone” and “Seminar Auditorium” Beauty Palour is mainly for the servicing business teaching the visitors on how to make themselves looks better. Consumer Buying Zone is a market style selling different kinds of beauty, skincare, fitness, healthcare, styling accessories products and etc… Seminars will be held from 2:00pm to 7:00pm. All Seminars are hosted by experienced Beauticians, Nutritionists, Fashion Styling Consultants who will provide talks on beauty, skin care, health & fitness, makeover, makeup, styling ideas, secrets and tips.
Get more details about “Beauty and Fashion Accessories Fair 2007 ” and Pil Concept can be found at www.pilconcept.com
Oscar Moments - Behind the Production Scene of the Host Ellen DeGeneres
Behind the Oscar Production Scene of the Host Ellen DeGeneres.
Thursday, March 1, 2007
Dreamgirls 夢幻女郎 - Originals & Making
Dreamgirls - Oscar 8 nominations movie just release in Hong Kong. It's a very good production movie and with a heart on making it. It's a must see movie for the generation of over 30's.
The clips of the original year 1982 Tony awards winning musical.
The clips of the making 2006 Dreamgirls movie.
The clips of the original year 1982 Tony awards winning musical.
The clips of the making 2006 Dreamgirls movie.
Wednesday, February 28, 2007
時尚美容及飾品展助你增加生意額 - 星期日22/4/07
你想增加你的生意額嗎?
這個展銷會為各位俊男美女在炎炎夏日到來之前，提供各種「裝備」，使他們在今個夏日，盡展英姿及表達真我個性。另外，大會為參展商提供一個不容錯過的金石良機，以便拓展業務、擴大客戶層面、提高現金回報及散貨換季，達至宣傳推廣最佳效益。
展銷會是接觸客戶及宣傳的機會，更可助您開拓商機，尋找潛在客戶，透過我們的講座及各界雲集，您更可接觸不同客戶，滿足不同需要，而您只需照顧客戶，專注於銷售，無須理會煩瑣的宣傳工作！
除了美容特區及展銷攤位，我們更預留一個可容納702人的講座區，屆時會有不同型式的講座並邀請了業界名人到場為觀眾提供潮流、化裝、纖體、護膚、健康及衣著配襯的意見。
適合展品類別 - 化裝護膚產品、中西纖體減肥產品、健康及保健營養產品、時款飾品、時尚手袋、錢包、手錶等…
What is the consideration of having a small scale exhibition booth?
Sometimes, the exhibition booth was designed in a smaller scale which was due to the fact that the venue was too small so that size of each booth had to be restricted. Another factor was that there were far more participating exhibitors than expected and they were all very precious customers to the organizer who valued the relationship with every single one of them and it would be a shame to let whoever “out in the cold”. Of course, there were always many ambitious exhibitors who wanted to accomplish a great deal more than their capabilities could undertake under a stringent budget. Then, there you had it – a small scale exhibition. Nevertheless, even if the size was small, it did not mean that the opportunity to showcase one’s products to the potential buyers became less. While leaving the “challenge” to an experienced designer, a small dimension could still become a visual art and attracted a lot more visitors than expected.
Although the space for organizing the exhibition can be small, a skillful designer can create a spacious environment and cozy atmosphere by using different colors, certain lighting, and even special effect to give all visitors a feeling that they are not cramped into one tiny space. However, more often than not, exhibitors demand more than just a “comfy” cubical to showcase their products as they intend to inject a positive commercial message to the visitors and hopefully, turning them into future buyers soon. Therefore, designers must not neglect the practicality of the exhibition booth while throwing all the new and trendy ideas to give the booth a make-up job. However great the design can be, designer must not create an exhibition booth which gives an impression to the visitors that the exhibitor is so unreachable and inaccessible. Pulling the buyers and sellers together is the key to every exhibition and the thought of such should be kept in the designer’s mind as the first priority.
As to attract more potential buyers, pin-pointing the characteristics and efficiency of the products is highly suggested. Not only that, a thoughtful designer would outline the salient features of the products so as to make them more outstanding and noticeable. Of course, it would be an ideal case if a discussion area together with a storing space could be included in the exhibition area.
Apart from creating an imposing displaying area, exhibitors must also expose their products as much as possible. It sounds easy but it can be a disaster when this maneuver does not carry out properly. Many exhibitors, bearing too many ambitious plans in mind, are eager to reach their goals or sales target quickly and as such, cramp all of its products, sales staff, promotional brochures, and huge advertising signs into a small area. Therefore, while working on a small exhibition booth, designer must not focus only on the visual effect but also consider the practicality of the station.
Although the space for organizing the exhibition can be small, a skillful designer can create a spacious environment and cozy atmosphere by using different colors, certain lighting, and even special effect to give all visitors a feeling that they are not cramped into one tiny space. However, more often than not, exhibitors demand more than just a “comfy” cubical to showcase their products as they intend to inject a positive commercial message to the visitors and hopefully, turning them into future buyers soon. Therefore, designers must not neglect the practicality of the exhibition booth while throwing all the new and trendy ideas to give the booth a make-up job. However great the design can be, designer must not create an exhibition booth which gives an impression to the visitors that the exhibitor is so unreachable and inaccessible. Pulling the buyers and sellers together is the key to every exhibition and the thought of such should be kept in the designer’s mind as the first priority.
As to attract more potential buyers, pin-pointing the characteristics and efficiency of the products is highly suggested. Not only that, a thoughtful designer would outline the salient features of the products so as to make them more outstanding and noticeable. Of course, it would be an ideal case if a discussion area together with a storing space could be included in the exhibition area.
Apart from creating an imposing displaying area, exhibitors must also expose their products as much as possible. It sounds easy but it can be a disaster when this maneuver does not carry out properly. Many exhibitors, bearing too many ambitious plans in mind, are eager to reach their goals or sales target quickly and as such, cramp all of its products, sales staff, promotional brochures, and huge advertising signs into a small area. Therefore, while working on a small exhibition booth, designer must not focus only on the visual effect but also consider the practicality of the station.
2007 All Rights Reserved. Written by Ronald Chau from www.pilconcept.com
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